Advocacy KPIs last updated June 2016

Advocacy KPI Dashboard

KPIs Baseline 2016 Target H1 Progress
Active Advocates 86k peak during EOY
25 – 55k during major campaigns
116k
(1% of list)
Encryption campaign target = 50k; result = 35k
(now reviewing how we set this KPI)
List Size
(Mozilla-wide)
5.8M 11.8M Total = ~8.1M
Small Dollar Revenue 2015: $4.3M 2016: $4.5M $385k (as of May 31)