Shaping the agenda Our 5 Key Issues

Fueling the next wave of openness and opportunity in online life means focusing our energy on five key issues. Here’s our canonical definition for each — followed by more detail and sample metrics for how we may measure progress over time:

  • Web Literacy — People have the skills to read, write and participate in the digital world. Together, these informed digital citizens move beyond just consuming content — to creating, shaping and defending the web.
  • Online Privacy & Security — People understand and can meaningfully control how their data is collected and used online — and trust that it’s safe. Companies and governments work to protect our data and enhance our ownership over our digital identities.
  • Digital Inclusion — People everywhere can access and have the opportunity to participate in building the entire internet. Everyone on the internet has the opportunity to access and shape our digital world. The internet reflects the diversity of the people who use it.
  • Decentralization — The technologies and platforms people use every day are interoperable and based on open standards. People expect and demand systems that allow seamless flow and transfer of information and content.
  • Open Innovation — Open is the default. Open source and open standards continue to be at the heart of the Internet, and influence organizations and industries products, policies and practices. As a result, entrepreneurs and everyday Internet users can create, innovate and compete online without asking permission.

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Web Literacy

People have the skills to read, write and participate in the digital world. Together, these informed digital citizens move beyond just consuming content — to creating, shaping and defending the web.

Metrics

  • People understand what web literacy is and why it’s important, through compelling definition and case studies
  • Case studies drawn from Mozilla Webmaker research + focus group data from Web Literacy Map update 
  • Greater awareness of who’s tackling web literacy (Mozilla + allies) and how
  • Global awareness of the internet, including public perception and individual use

Online Privacy & Security

People understand and can meaningfully control how their data is collected and used online — and trust that it’s safe. Companies and governments work to protect our data and enhance our ownership over our digital identities.

Metrics

  • % of web traffic / web sites using HTTPS 
  • # of security vulnerabilities triggering major news headlines + # people impacted 
  • People feel they have control over how personal information is collected and used by companies (from Pew surveys, etc.) 
  • Estimated # of companies that maintain a database about you — but with whom you have no relationship
  • % of people who feel confident that they understand what information is being collected about them / how their information would be used (from surveys, etc.)

Open Innovation

Open is the default. Open source and open standards continue to be at the heart of the Internet, and influence organizations and industries products, policies and practices. As a result, entrepreneurs and everyday Internet users can create, innovate and compete online without asking permission.

Metrics

  • Global web blockages by governments, including denial of service attacks, censorship, and other filtering
  • Level of corporate censorship on the Internet / digital media
  • % of VC tech investment built on open platforms vs closed platforms 

Digital Inclusion

People everywhere can access and have the opportunity to participate in building the entire internet. Everyone on the internet has the opportunity to access and shape our digital world. The internet reflects the diversity of the people who use it.

Metrics

  • # countries with policies promoting free or low cost internet access 
  • % of individuals using the Internet — disaggregated by identifiers like income level, gender, age 
  • economic barriers / differences in digital access for low income versus high income people
  • # of hours worked at average wage to pay for one month broadband connection
  • language makeup of the web; share of Internet content languages, respective to Internet population 
  • accessibility; level or % of accessible content, % of websites compatible with speech-to-text software, etc.

Decentralization

The technologies and platforms people use every day are interoperable and based on open standards. People expect and demand systems that allow seamless flow and transfer of information and content.

Metrics

  • consolidation. monitoring market concentration, monopoly and data portability in key sectors like e-commerce, social, email, search, travel, media storage, online advertising, device / electronics manufacturing
  • tracking market share, market entry costs, # of acquisitions and/or total spend on acquisitions by the largest market share holders
  • data portability. number of, and % of market share held by, companies in each category that offer a) full or near-full data portability; b) some data portability; c) no data portability.
  • user data market share estimates: est of total amount of data that’s collected from users by the segment as a whole, and estimate of what % of that data is collected by each company.